Bullet Screens



Bilibili, a leading Chinese video streaming website famous for its danmu ("bullet screens" in Chinese) service that lets viewers post or send each other text messages while watching a film or show, became one of the most popular text messaging platforms in China in 2017, with over 1 billion commentary subtitles.Bullet screens can give the audience a "real-time interaction" illusion, although different bullet screens may be sent at different time, it will only appear in the video at some time point. So, when people send bullet screens at the same time point, they discuss the same theme, and make they fell they are discussing together. However, the traditional comment system of the player is independent of the player itself, so the comments are mostly focused on the whole video, with no strong topic and no "realtime interaction.”Why bullet screens website is thriving? Because it is not only a good supplement to the content, but also the ridicule quality in some videos is much higher than the work itself in many cases. In addition, people's social needs and self-identity needs when watching videos are also one of the reasons for the popularity of the website. Although it has been popular among young people nowadays, there are very few designs about this cultural phenomenon in reality, so I did a project on the bullet screens.














Book  Poster


I chose bullet screens buzzwords and some exclusive emoji as the key design elements of the book. I use color blocks to distinguish the content and inform a unique book system

I finished this transparent sticker book with the 20 most popular bullet screens. In order to be closer to young people, I filled the content with rich colors. With transparent material to reflect the freedom and openness of the bullet screens.

I finished this transparent sticker book with the 20 most popular bullet screens. In order to be closer to young people, I filled the content with rich colors. With transparent material to reflect the freedom and openness of the bullet screens.
First of all, I collected some common words of bullet screens and the well-known uploader, and made a removable “popular science” card for common expressions and uploader.
ENSHUO RMIT